Each brand will tell you something about the customer, about the product. A Volvo will say: I am solid, reliable yet attractive. A BMW will say: I am a powerhouse. If you are aware of this, you as a company can make sure that you grow in the right direction. Which customer really wants a Jaguar Station wagon? It is extremely essential that you and your company are authentic.
Big companies owe it to themselves to be consistent. A branch of the company with the “Golden Arches” cannot be furnished in a completely different way three countries away from here.
Small businesses often find themselves in trouble as they grow. Because of this, it is really important to stay authentic, or else you will lose your customers. I can help you with this.