Do you know your customer? Do you really? Who is really the right choice for you and your beautiful product? Nobody is the average Dutchmen with 1.8 kids or the average German with 1.2 kids. You have to find your real customer. 

Even when you are very successful, your team or company might profit by analysing your marketing. If you have a real person in mind as your ideal customer, you are filled with energy. “For who am I actually still making these rolls of film?” Most companies just don’t spend time on this, ask the wrong questions and do not observe as much as they should. 

I can ask 99 questions about any kind of product without an effort, but I challenge you to do it yourself. Under my supervision.